Advertising++Ideas

This page includes information concerning our group's third visual and media literacy project. If you wish to view our //New Moon// book cover analysis, please return to this wiki's home-page. Thank you!

There are a lot of anti smoking ads on this one website that are rather thought provoking. There are so many to choose from, that I thought it would be better to include the page link vs. copying all of the images over to this page. If we decide to do one of these, we may be able to look at the ads that look like they were produced at the same time and analyze them as a series.

We all know that the Old Spice commercials featuring Isaiah Mustafa took the world by storm recently(Feb 2010?), I found seven of them in a playlist on youtube. We can choose to examine one of these if we like and talk about how it uses humor, sex appeal, fantasy, gender stereotypes etc. to sell the Old Spice products. Notice the body wash bottle is almost always sudsy like it just came out of a shower. Also, the advertisement is addressed towards women(maybe becuase they buy the body wash for their husbands at the store) and create an image in the woman's mind what she is looking for, by effect creating an image in the man's mind what he wants to be (the object of his lady friend's desire).

Disneyland Advertisement 1960s



Classic Coca Cola Ad



here are a couple of ads i found on youtube that seemed provocative. Take a look and tell me what you think. Abena I think this commercial for insurance is provacative and could provide lots of opportunity to talk abour gender roles. I can't seem to figure out why it is an insurance ad. media type="youtube" key="zKAW96N-Vms" height="340" width="396"

Rumor has it that this particular ad was pretty controversial. (check out some of the youtube comments) Could be a good one to look at. I was unable to embed this second one, but here is the link. []

I just laughted and thought this one was so cute. I thought these two were rich in social commentary. Can't wait to get your feedback.

Hello everyone,

If we wish to prepare a feminist-centric advertisement analysis for our forthcoming project, perhaps this trailer to Arthur Hilton's hilariously-sexist (and antiquated) 1953 film //Cat-Women of the Moon// could prove poignant.

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Furthermore, I also appreciated this Cold War-era //Popular Mechanics// cover's explicit xenophobic composition (as shown below).